The Times, They Are a-Changin’ … (Like, Really Fast)Social norms are now changing faster than they ever did. What are the consequences for business?Mar 12, 2021Mar 12, 2021
Teaching the toneA good tone of voice guide can make a lot of difference for a brand — but not without proper implementation.Feb 11, 2021Feb 11, 2021
Brand tone of voice — go specific or go homeWhile visual brand books typically care for every tiniest detail concerning a brand’s colours, fonts and imagery, when it comes to…Feb 11, 2021Feb 11, 2021
Dart-throwing expertsThese are ultimately unpredictable times, yet we still need to make decisions, which means we still need forecasts. How can we make them…Jun 4, 2020Jun 4, 2020
The Hedgehog, the Fox, and the DabblerJacks of all trades have a bad reputation. A greater value is placed on narrow specialisation, but this can often be of little use in a…Jun 4, 2020Jun 4, 2020
The macro harm of micromanagementStress tolerant, highly organised and overall mentally healthy people are much better off in times of crisis like the current pandemic…May 1, 2020May 1, 2020
Published inCopywriter RigaRadical uncertainty: just don’t get over itIn a new series of publications, we focus on decision making in times of crisis.Apr 14, 20201Apr 14, 20201
Published inCopywriter RigaAfter the pandemic, ditch your office for good!We have been office-free for six years and advise everyone to do the sameMar 18, 2020Mar 18, 2020
Published inCopywriter RigaThinking about youAlthough English does not differentiate between the formal and familiar “you” forms, many other languages do, presenting marketing…Nov 22, 2017Nov 22, 2017
Published inCopywriter RigaPROCRASTINATION: HOW COPYWRITERS LEARNED TO GET AROUND ITProcrastination: the worst nightmare of anyone working in a creative industry. Imagine this. It’s finally happened — a client found you…Oct 30, 2017Oct 30, 2017
