Copywriter / LevelupThe Times, They Are a-Changin’ … (Like, Really Fast)Social norms are now changing faster than they ever did. What are the consequences for business?Mar 12, 2021Mar 12, 2021
Copywriter / LevelupTeaching the toneA good tone of voice guide can make a lot of difference for a brand — but not without proper implementation.Feb 11, 2021Feb 11, 2021
Copywriter / LevelupBrand tone of voice — go specific or go homeWhile visual brand books typically care for every tiniest detail concerning a brand’s colours, fonts and imagery, when it comes to…Feb 11, 2021Feb 11, 2021
Copywriter / LevelupDart-throwing expertsThese are ultimately unpredictable times, yet we still need to make decisions, which means we still need forecasts. How can we make them…Jun 4, 2020Jun 4, 2020
Copywriter / LevelupThe Hedgehog, the Fox, and the DabblerJacks of all trades have a bad reputation. A greater value is placed on narrow specialisation, but this can often be of little use in a…Jun 4, 2020Jun 4, 2020
Copywriter / LevelupThe macro harm of micromanagementStress tolerant, highly organised and overall mentally healthy people are much better off in times of crisis like the current pandemic…May 1, 2020May 1, 2020
Copywriter / LevelupinCopywriter RigaRadical uncertainty: just don’t get over itIn a new series of publications, we focus on decision making in times of crisis.Apr 14, 20201Apr 14, 20201
Copywriter / LevelupinCopywriter RigaAfter the pandemic, ditch your office for good!We have been office-free for six years and advise everyone to do the sameMar 18, 2020Mar 18, 2020
Copywriter / LevelupinCopywriter RigaThinking about youAlthough English does not differentiate between the formal and familiar “you” forms, many other languages do, presenting marketing…Nov 22, 2017Nov 22, 2017
Copywriter / LevelupinCopywriter RigaPROCRASTINATION: HOW COPYWRITERS LEARNED TO GET AROUND ITProcrastination: the worst nightmare of anyone working in a creative industry. Imagine this. It’s finally happened — a client found you…Oct 30, 2017Oct 30, 2017
